As Nocoly expands its partnership network across Asia and beyond, we’ve come to appreciate the rich diversity of business cultures in different regions. It’s natural for business practices and expectations to vary, and while this diversity brings exciting opportunities, it also presents unique challenges.
At the heart of every business culture, however, lies a shared appreciation for transparency, clarity, and mutual trust. These values guide our approach as we work closely with our partners, address their concerns, and explore new possibilities together. Our journey so far has been a learning experience, and we’re grateful for the insights gained from collaborating with numerous software businesses across the ASEAN region.
This guide is designed to help you better understand Nocoly’s VAR (Value-Added Reseller) business model and how you can leverage it to create a successful business strategy.
What is a VAR Partnership?
A VAR partnership is a collaborative relationship between an original product vendor (like Nocoly) and a reseller who adds value to the product before offering it to end customers. In this model, VAR partners typically enjoy higher profit margins by providing value-added services such as customization, vertical solutions, consulting, training, and more.
In Nocoly’s VAR model, partners purchase standard product licenses from us and then sell tailored solutions and services to their customers. This arrangement allows partners to benefit from both their service revenue and the license discounts we offer.
How Does Nocoly Protect Partners’ Sales Leads, Deals, and Customers?
We are deeply committed to protecting our partners’ interests, especially when it comes to their deals and customers (end customers they bring to the table).
- Sales Leads: While we cannot guarantee protection at the lead level due to the limited information available to assess purchase intent, we do our best to minimize internal competition. Partners can register leads with us, and we ensure that only one partner is assigned to a specific lead or deal until the customer decides not to proceed.
- Sales Deals: Once qualified deal information is registered, Partner’s exclusive reselling right will be protected until the registration gets expired. A qualified deal registration usually requires an accurate reporting of customer’s contact, department and evidence of interests shown.
- Owning Customers: Means the customers brought by the Partner. The Partner has exclusive rights to resell licenses to their customers, even if other vendors are involved in non-license business. This commitment is formally recorded in our Partner Relationship Management (PRM) system.
How Does Nocoly Manage Distribution and Exclusive Rights?
Unlike traditional distribution models in the software industry, Nocoly does not rely on exclusive or non-exclusive distributors. This is because our partners primarily generate revenue through value-added activities, and traditional distributors often lack the motivation or expertise to develop and train new partners.
In the ASEAN region, every partner signs a direct partnership agreement with Nocoly.com Limited, incorporated in Hong Kong SAR. While we remain open to exploring different business models in specific countries or regions, such decisions are made only after gaining a thorough understanding of the local market.
What Qualities Does Nocoly Value in Partners?
Nocoly is a versatile digital tool designed to help professional users create and integrate business applications. To succeed in this space, we look for partners with the following qualities:
- Vertical Market Expertise: Partners who deeply understand specific industries and can build tailored solutions are highly valued. Such expertise allows us to assign sales leads that align closely with their strengths.
- Technical Capabilities: Strong enterprise architecture skills, mastery of the HAP platform, and cloud operations expertise are essential for handling complex digital projects. These capabilities are often a key competitive advantage in meeting diverse market needs.
- Service Network: A well-established service network, including multi-site operations and proximity to customers, enhances the ability to deliver exceptional service and support.
While existing customer relationships are not a requirement, they can significantly accelerate business growth and pipeline development.
We are truly grateful for the opportunity to collaborate with our partners and are committed to supporting their success. If you have any questions or would like to explore how we can work together, please don’t hesitate to reach out.
